Swordfish Advertising Privacy Policy

This policy sets out how we look after your personal data.

The policy supplements other notices and is not intended to override them. Please carefully read this policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so you are fully aware of how and why we are using your data.

Who is Swordfish Advertising

Swordfish Advertising is a fully integrated pharmaceutical & veterinary healthcare advertising agency. We’re a UK registered company (no. 04410187) with our head office in Bristol, UK.

As a company we take Data Protection very seriously. It is the responsibility of the wider business not just the IT team, and this view is supported throughout. Our Senior Management Team review company policies annually and employees are reminded of their responsibilities periodically.

We all want our rights respected so naturally we are committed to protecting your personal data and respecting your privacy

We promise

  • We’ll only collect information that will help us deliver the best service to you, and where we have a legal basis to do so. Learn more about our services here.
  • We’ll make sure you’re clear about where your data is used and what it used for.
  • Well never pass your information on you third parties for marketing purposes.

Your permission

We’ll only ever collect your information with your permission. In addition, we’ll only ever collect information we’ll use, and we’ll be clear on how we intend to use it.

How do we collect information about you?

Direct interactions – you may provide information on your identity, contact and financial data by submitting information via this website, or by corresponding with us by post, phone, email or by other means. This includes personal data you provide when you request marketing to be sent to you, entering a survey, subscribing to a service or publication, or providing some feedback.

Automated technologies or integrations – as you interact with our website, we may automatically collect technical data about your equipment and browsing behavior. See ‘Cookies’ below.

Third parties or publicly available sources – we may receive personal data about you from various third-party sources such as identity and contact data from publicly available sources including Companies House and the Electoral Register.

Note, the website is not for minors and we do now knowing collect data related to them.

Data use

  • We’ll only use your personal data when the law allows us to, for example where we need to perform the contract we are about to enter into or have entered into with you.
  • We’ll use your data where it’s necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, where we are responding to you about your query.
  • We’ll use your data where we need to comply with a legal or regulatory obligation.

How do we protect your data?

We’re committed to ensuring your data is held securely and have put in place the appropriate safeguards. We use software and hardware such as data encryption and firewalls as well as physical access controls to keep information safe and secure. We authorise access to only those employees who it needs it to carry out their job responsibility.

We review data retention regularly and data is routinely destroyed when it is no longer required to perform contractual duties.

Links to other websites

Our website may contain links to other websites run by other organisations. Following links to those websites may allow third parties to collect and share data about you. We do not control these 3rd party sites and are therefore not responsible for their privacy policies. As such we encourage you to read the privacy policy of each website you visit.

How often do we update our privacy policy?

This privacy policy is effective 25th May 2018 and is under regular review. Please check back regularly to ensure your data and privacy is protected in line with your expectations.

Your details

It’s important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Your rights

Your rights as a data subject.
These rights are:

  1. The right to be informed – this means we must inform you how we are going to use your personal data. We do this through this privacy policy and by informing you how your data will be used each time we collect it.
  2. The right of access – you have the right to access your personal data (e.g. data that is about you) that we hold. This is called a subject access request. We must respond to your request within one month. To request access to your data, please email info@swordfishadvertising.co.uk. It is very helpful if you tell us what of your personal data you are seeking.
  3. The right to rectification – if you think the data we hold on you is incorrect, tell us so we can put it right. See ‘Contact Us’ below.
  4. The right to erasure – you have the right to request that we delete your data. We will do so, provided that we do not have a compelling reason for keeping it. To request this, please email info@swordfishadvertising.
  5. The right to restrict processing – you can change your communication preferences by contacting us. There are also certain other circumstances in which you can suppress the processing of your personal data. To request this, please email info@swordfishadvertising.
  6. The right to data portability – you can obtain and reuse your personal data for your own purposes across different services, for example different unions. To request this, please email info@swordfishadvertising.
  7. The right to object– you have the right to object to a) Direct marketing from Swordfish Advertising or from third parties we have shared your data with for direct marketing purposes. You can opt out of direct marketing any time by contacting us. There will also be instructions on how to unsubscribe included in any marketing message that we send to you. b) Any processing where our lawful basis is legitimate interest (see above).If you would like to formally object to any of our legitimate interest processing, please email info@swordfishadvertising.
  8. Rights in relation to automated decision making and profiling– this is not something we do at Swordfish Advertising. If that ever changes, this policy will be updated accordingly.

At Swordfish Advertising we are committed to upholding your rights as a data subject. If you think we have not done so, please contact info@swordfishadvertising.

You may also complain to the Information Commissioner’s Office (ICO) if you believe your rights have not been upheld. The ICO is the data protection regulator and their website is: www.ico.org.uk.


There are some types of data processing that we only do if you have given us your consent. These are:

  • Sending direct marketing messages by email.

You are in control of what consent you give us. You can withdraw your consent at any time by contacting us – see ‘Contact Us’ below. There will also be instructions on how to unsubscribe included in any direct marketing message that we send to you.


What are cookies

Cookies are text files places on your computer to collect standard log information and visitor behaviour information. When you visit our website, we may collection information from you automatically through cookies or similar technology.

Cookies on our website may fall into two categories:

Functional cookies – cookies that are essential for the website to work correctly. EU law does not require us to ask you for permission to place these kinds of cookies.

Non-functional cookies – non-functional cookies are not essential for the website to work. They may help improve your experience or keep track of how and where you are interacting with our website.

Non-functional cookies are the types of cookies that a website has to ask you permission for to place them. The EU has decided that you, the user, have to give explicit permission to place these which is why you may see at the bottom site pages our cookie notice asking if you are happy to accept cookies.

To find out more about cookies, please visit www.allaboutcookies.org.

How do we use cookies? 

Our company uses cookies in a range or ways, for example to improve your experience of our website and anonymously track interactions with the site.

What cookies do we use?

Cookies we use Cookie name Type What it’s for Duration
Google Analytics _ga


Non-functional Google Analytics cookies are used on site to anonymously track how visitors use and browse the website.

This gives us important information which we can use to improve the experience of users on our website.

2 years
hotjar _hjIncludedInSample Non-functional Hotjar cookies are used on site to anonymously track how visitors use and browse the website.

This gives us important information which we can use to improve the experience of users on our website.

For more information see


365 days

Managing Cookies

For guidance on how to clear cookies in a variety of browsers please click here.

Contact Us

If you have any questions regarding our Privacy Policy, you want to know more about the data we hold on you, or you wish to exercise any of your legal right (see ‘Your rights’ above) in respect of data we hold with you please email the data controller at info@swordfishadvertising.co.uk.

Alternatively, please write to us at

Data Protection, Swordfish Advertising, 2nd Floor Royal London Buildings, 42 – 46 Baldwin Street, Bristol, BS1 1PN

Call us : 44 (0)117 946 8420