What we do

These days advertising has to work a lot harder than it used to. Our approach still revolves around killer insight and intelligent planning to generate the Big Idea. It’s just that we go that extra mile to ensure the idea doesn’t get lost in the growing expanse of media opportunities and work tirelessly to ensure our Client’s advertising stands out, cuts through and delivers a measurable return on their investment.

We’ve developed a stringent, strategic process for creating powerful brands. It’s a process built on target audience insight, market understanding and scientific knowledge, using unique planning tools to filter that information into emotive, engaging brand propositions that provide an ideal platform for innovative creative development.

In this fast-paced and exciting channel, it’s easy to get left behind. We prefer to be at the front. Leading with innovative technologies, websites and app development. Our in-house digital team can design, develop and distribute everything from HTML emails to video content to help you maximise your online presence. Do you have an existing system, like Veeva or Proscape? We can work with that too. In fact, we’re approved partners.

Good design defines the look and feel of a brand. Great design defines the brand itself. Impactful, powerful design that, when realised across the full marketing mix, creates a unique and lasting presence in the mind of the consumer. That’s why our approach focuses on building your brand as an entity, taking it from a name and a logo to a promise.

Today’s healthcare professionals are bombarded with communications. Letters, emails, text messages crowd their desks and devices. Unless your message stands out from the crowd, it will be filed under ‘ignored’ with the rest. At Swordfish we specialise in cutting through the clutter, delivering ideas that grab attention and engage. Our award winning approach commands a lasting impression whether it’s an in-tray or an inbox.

From national conferences to European congresses, we specialise in maximising footfall, combining cutting edge technology with expert design to create an experience that brings people to you. We’ll work within your budgets to make the most out of your floor space and we’ll even manage the whole process for you, so you can focus on talking to healthcare professionals about your product.

With a heritage rooted in TV commercial development and production, we have embraced the new opportunities offered by digital, producing everything from animations to banner advertising. Creating thought-provoking film and motion graphics across a range of media, including patient videos, corporate videos and commercials, we can handle the whole process from script writing to a finished, arresting product.